I’m a senior copywriter with experience for brands like M&S, Quaker, Bacardi, Vue Cinemas, Crowdfunder, Virgin, Knight Frank, Adidas, Screwfix and Tesco.

I’ve written tweets, emails, blogs, captions, AI robot scripts, you name it. I like to turn my hand to all of it. I like working through complicated or slightly disorderly ideas and writing them in the most easy-to-follow, digestible sentences money can buy.

Lately, I loved working on the brand new M&S “parent hood”, a community for parents and parents-to-be. I wrote food-focused features about feeding yourself through the fourth trimester, stocking your post-partum pantry, filling your freezer, hosting first birthday parties, and weaning. I also wrote a suite of weaning recipes for every age and stage. It was a unique joy to get to conflate my food, parenting and brand experience for M&S.

I had a brilliant time with Uncommon Creative Studio on this life-affirming Quaker project. To complement a photo essay by Misan Harriman and Domizia Salusest, I listened to hours of audio from 100 interviews with people aged 1-100 and condensed them into short stories about breakfast, hope and the passing of time.

100reasonstorise.com

I wrote menus and more for the brilliant restaurant meal kit delivery platform, Dishpatch. The team adds two to three new menus to the website a week, for which I provide descriptive launch copy and copy for emails and social.

As a senior copywriter at EPAM, my work included: white papers about embedded finance in online retail, a script for OneFootball about the importance of desktop and website in creating a connected user experience, and various ad-hoc projects for banks, energy companies and online shops across the world.

At EPAM, I worked closely with Bacardi to create Instagram posts to run alongside the launch of two apps: Mix Lab and Freepour.

Also at EPAM, I provided regular copy support to the Vue Cinemas team, which mostly involved writing and editing social posts and newsletters.

Also at EPAM, just after the first lockdown, we made Screwfix a new app to help aid smoother collections in a newly distanced world.

At Th_nk (which later became part of EPAM), Knight Frank needed a new website for the increasing number of their clients coming to them for flexible office space. I managed the copy side of the project and wrote everything necessary to get the website launched, before handing over to an in-house team – this included the UX, as well as area guides and industry news stories.

And before Th_nk (pre-2019):

I managed and wrote all copy for the Unite BVI website.

And all the copy for the Virgin Unite website.

I did lots of tone of voice work for Eastpak – for employees based Europe-wide.

In 2015, I managed all copy – for the website, emails, social and comms – for Virgin Media's Pitch to Rich campaign. A year later, we did it all again, but this time it was a bigger and more complicated project, and I remained the lead copywriter throughout. I continued working on winners’ stories into 2017. I was responsible for all ads, email updates and news stories and I posted live through pitchathons and finales.

I wrote copy for Mr & Mrs Smith as they prepared to launch their family-friendly hotels.

I wrote all the website copy for Labrador, the creators of a device that monitors your home energy use and automatically switches you to the best deal.